Cosham Food Festival

A spotty teenage Business Studies student can tell you that in order to be successful you need to get the 'four Ps' of marketing right. Product, excellent pizza, check. Price, with the introduction of a mini margherita, check. Promotion, big wood fired oven and free tasters, check. Place, Cosham Food Festival, epic fail. The student looks on smugly as he goes about being another one of the masses who can talk good business, but doesn't have the 'huevos' to go and do it.


In fairness we need to be getting out to any event that will have us, and on paper it didn't look too bad. A food festival, close to home and a modest stall fee. The writing was on the wall though as we rocked into Cosham in the big red van. Pound Stretcher, Bingo hall, pawn shop were predominant on the high street. Bacon and bean slice from Greg's, yum yum. Freshly made wood fired pizza made with love and fresh ingredients, not so much. Now a well oiled unit we are beating other stall holders in setting up which gives me a huge amount of satisfaction. Growing up with three brothers has over inflated my competitiveness somewhat, but it's no mean feat setting up a working kitchen complete with wood fired oven in less time than it takes someone to put up a flimsy gazebo and enough trinkets to make a stallholder in the souks of Marrakesh jealous. 


The lunch rush was brief. We sold some pizza, but not a lot. Got some great feedback, nver getting bored of it - we need to turn fantastic comments in to hard dollar. I shouldn't be so harsh, we gave out quite a few business cards and made some good contacts with other stall holders and event organizers. If we keep making a consistent and quality product the sales will come. James made his first appearance of the summer as front of house and con-seeded that he prefers to sell to people who ring you up everyday to place an order. It's hard graft on the streets and we all now have a gnats toe of more respect for the idiots on the apprentice.